Marketing 3 - Marketing Communications
- Campaign Title
- Statement of the Problems
- Insights and Learnings
- Objectives
- Overall Strategies
- Details of the Plan
- IMC Campaign Support and Budgets
- Metrics and Measures
- Appendices
I. Campaign Title
B.O.M.B. - Better opportunities in Modern Business
Team 3 came up with this title to emphasize the importance of changing other people's, especially students', point of view with regard to the Marketing course in New Era University.
II. Statement of the Problems
- There is a mindset that because New Era University was built by the Iglesia Ni Cristo church, it's automatically exclusive for members of the church.
- The general public thinks that because the university offers meagre academic fees, the quality of education is also inferior compared to other universities.
- Other courses offered at New Era University (i.e. Accountancy, Nursing, Engineering) implements a quota system, which should also be enforced in the Business Administration department.
- Marketing major students are familiar with the marketing concepts and theories, but are not equipped enough to apply their knowledge in business in a practical sense.
- Friendships with other Marketing major students from other universities and broader learning of how to manage businesses are not taken advantage of due to seldom participation of students in course- related events outside the university.
III. Insights and Learnings
History of New Era University
· On June 1975, beginning as the New Era Educational Institute (NEEI), the school offered secondary education in a building purchased by the Iglesia Ni Cristo in Quiapo, Manila. Twenty- three (23) teachers and 466 students pioneered the school’s operation.
· On June 1977, NEEI was formally incorporated under Republic Act 1459 as a private, non-stock, non-sectarian, non-profit educational institution aiming to develop academic excellence, professional responsibility, and social awareness on genuine Christian principles.
· Year 1977-1978, NEEI offered vocational and technical courses under the Non-formal Education Program.
· In 1978, the Collegiate Department opened in Diliman, Quezon City occupying the third and fourth floors of the Evangelical College building. The first and second levels served as the training center of the Church for would-be ministers. Twelve collegiate courses were initially offered:
Bachelor of Arts (AB) Major in Economics and in Mass Communications
Bachelor of Science (BS) Major in Psychology
BS Industrial Education
BSBA Management
BSBA Banking and Finance
BSBA Marketing
BS Civil Engineering
BS Electrical Engineering
BS Electronics and Communications Engineering
BS Management and Industrial Engineering
BS Mechanical Engineering
· In 1981, NEEI assumed the name New Era College (NEC) after it was granted recognition by the Ministry of Education, Culture and Sports.
· In 1982, NEC held its first commencement exercises and conferred the degrees of Bachelor of Science (Major in Psychology), BS Industrial Education, and BS Business Administration on twelve graduates.
· During the school year 1983-1984, the Graduate School was established, offering the course Master of Arts in College Teaching. The program on Bachelor of Elementary Education and Bachelor of Secondary Education also started this year.
· In 1984, NEC opened its Pre-school and Elementary Department.
· On May 10, 1986, the new and permanent campus of New Era College along St. Joseph Street, Milton Hills, New Era, Quezon City was inaugurated.
· In 1994, NEC established branches in City of San Fernando, Pampanga and in General Santos City.
· On June 5, 1998, the General Santos City branch inaugurated its very own campus in a half-hectare land area.
· On June 30, 1995, the college was granted university status by the Commission on Higher Education. The school was officially named New Era University.
· On May 5, 2000, the New Era University started a year-long Silver Jubilee celebration with the inauguration of the NEU Lipa City campus on a sprawling four-hectare land in Brgy. Marawoy.
· The New Era University College of Law opened in June 2000 after the Commission on Higher Education (CHEd) granted it a permit to operate for the first year level of the course. The opening coincided with the 25th anniversary of NEU.
· In 1996, tha Association of Christian Schools and Colleges Accrediting Agency, Inc. (ACSC-AAI) granted Level 1 accreditation to the School of Graduate Studies (SGS). On the same year, the Philippine Association of Colleges and Universities – Commission on Accreditation (PACU-COA) awarded Level 1 accreditation to the College of Arts and Sciences (CAS), College of Education (CEd), and College of Business Education and Administration (CBEA). SGS and CEd both attained Level 2 accreditation in 1997. The Pre-school, Elementary, and High School Departments were awarded Level 1 accreditation in 1998, while CAS and CBEA qualified for Level 2 accreditation in 1999.
· A most notable achievement was when an NEU school grader won in the United Nations Population Fund International Poster Making Competition held in New York, U.S.A.
New Era Junior Marketing Association (NEJMA) Awards and Achievements:
· AMA Computer College: Packaging Contest
3rd place (Dec. 6 and 8, 1995)
· Philippine Marketing Association Inc.: Plaque of Recognition
(Mar. 20, 1997)
· TOMAS-TOSMA Philippine Marketing Association Inc.:
Award of Marketing Excellence (NEJMA)
(Mar. 25, 1998)
· 9th TOMAS-TOSMA Philippine Marketing Association Inc.:
Award of Academic Excellence in Marketing Management
(Mar. 9, 1999)
· TOMAS-TOSMA Philippine Marketing Association Inc.:
1st place (Mar. 28, 2001)
· TOSMA Award Philippine Marketing Association Inc.:
Regional Awardee (Feb. 27, 2002)
· Association of Marketing Educators of the Philippines: Special Recognition
Highest Delegation – Top 1 (July 2, 2005)
· Leaders Olympics
1st and 2nd place (2005)
· Association of Marketing Educators of the Philippines Inc.:
The Quality Award for Outstanding Project to First Time Merit Professors Training
(July 2, 2005)
· Stop, Look, and Listen: Broad Safety Awareness Campaign
Plaque of Participation (2008)
· Philippine Junior Marketing Association: Certification of Appreciation
3rd place PJMA Blue the Award (Mar. 28, 2009)
IV. Objectives
- Increase the non-INC enrolees by 7% of the total college student population by 2014.
- Improve facilities and equipment by the start of AY 2013-2014.
- Implement an 85% passing grade in Business Administration entrance exams and a 1,250 quota for overall Business Administration courses.
- Provide academic and educational tours to small businesses and large companies once every semester by next academic year.
- Approve 50% of out-of- and inter-school seminars by 2013.
V. Overall Strategies
A New Point of View.
Television Ad:
· Station: GMA 7
· Program: 24 Oras
· Length: 30 seconds
· Narration/ Story:
*Setting: Main Entrance of New Era University
*Scene 1:
Model: “Oh, hey guys! Gusto niyo bang malaman kung bakit maganda mag-aral dito sa New Era University?”
>Model spreads her arms to gesture to the school name and logo
*Setting: Promenade Walk
*Scene 2:
Model: “Una sa lahat, magaganda ang facilities dito sa school. Tara! Tingnan natin sila ng isa-isa!”
>While model walks, camera zooms in on the school name situated in front of the main building
Model (voice over): “There’s the gym, main library, computer laboratories, and many more!”
>Clips of the mentioned facilities will be shown simultaneously according to the voice over
Model: “Tapos, super affordable pa ang tuition fee! Hindi mahihirapan sila Mommy at Daddy sa pagbabayad!
And, the school is located at the heart of Quezon City.”
>Image of location map will be shown
Model: “You won’t have to worry about being late for class because there’s no traffic!”
*Setting: Stairs, Main Building
*Scene 3:
“Isa pang rason kung bakit maganda mag-aral sa New Era University is because of their marketing course. Here, they make sure you get the proper training you need early on in your college life. Merong salesmanship, business seminars, extra- curricular activities, at marami pang iba!”
>Pictures of past events and activities organized and held by the Marketing department will be shown simultaneously according to the voice over
Model: “Marketing is the course where you’re having fun while learning!”
*Setting: Classroom
*Scene 4:
Model: “Kaya dito na kayo sa New Era University mag-enrol. There’s so many BETTER OPPORTUNITIES IN MODERN BUSINESS waiting for you here!”
>A professor walks into the room and gives the camera a suspicious look
Model: “Ay! Dumating na si Sir! Kitakits na lang sa enrolment ha? Bye!”
>The professor walks toward the camera until the camera is out of the room, and the professor shuts the door
>Camera zooms in on a poster plastered on the door containing information of the school and campaign logo and name, which marks the end of the commercial
Flyer Ad (print):
· Layout: Landscape
· Trim size: 11”x8.5”
· Folded size: Half-fold, 5.5”x4.25”
· Front Page:
A bomb fuse already ignited
· Inside: Design
Background – Scrabble tiles forming words (e.g. New Era, Business, Marketing)
Side border (left and right)- Pictures of school facilities with caption
Content:
Left side- University’s mission, vision, philosophy and objectives
-University’s immediate information (e.g. Address, Contact number, Website)
Right side- Courses offered and fees with pictures related to the course (e.g. Engineering=T-squared, Nursing=Syringe)
· Back Page: Name of the university and logo
: Notes (price increase, changes in courses offered)
Radio Ad:
· FM station: Monster Radio RX 93.1
· Voice: Male
· Length: 30 seconds
· Message:
Looking for quality education that promotes moral values? Seeking business courses that give the right managerial skills? Want to be the next successful entrepreneur?
Here at New Era University, we don’t only provide quality education, but we also impart important moral values to our students. The business administration courses we offer equips students with the proper intellectual, emotional, and social skills required in the corporate world. Marketing students are trained to apply their business knowledge in a practical sense to prepare for their life as a future entrepreneur.
· AM Station:
· Voice: 2 middle-aged women
· Length: 30 seconds
· Message: DZEM 95.4
(Phone Ringing)
Mom 1: Mars, graduating na kasi ng high school yung anak ko. May alam ka bang magandang skwelahan na may course na pang business?
Mom 2: Hay naku Mars! Subukan mo sa New Era University, yung anak ko kasi Marketing ang kinukuha doon. Masaya nga daw yung mga activities nila eh!
Mom 1: Talaga? Mukhang maganda nga dyan. Ano pang mga kurso meron sila?
Mom 2: Yung panganay ko, tapos ng Engineering doon. Yung sumunod naman, mag-aabroad na kasi pasado sa board exam ng Nursing, sa New Era din grumaduate.
Mom 1: Sige Mars! Samahan mo ko sa makalawa at baka dyan ko na lang i-enrol ang anak ko!
Newspaper/ Broadsheet Ad:
· Publication: Manila Bulletin
· Measurement: Half page, 9col. x 53cm (col. width: 3.2cm)
· Design:
- Scrabble board with the university’s logo as background
- Scrabble tiles forming words (e.g. New Era, Marketing Business)
LED (Light-Emitting Diode) Ad (outdoor):
· Background: Full shot of New Era University (blurred)
: Name of the university and logo (in focus)
· Endorser: Kate Nizedel Ambay (Team Leader; current Marketing major student and actress)
· Costume (endorser): Corporate attire and graduation cap
(extras): Nursing uniform (Nursing); white shirt, jeans and hard hat (Engineering); Flight Attendant uniform (Foreign Services); etc.
· Message: “Want an explosion of Better Opportunities in Modern Business?”
VI. Details of the Plan
- Positioning Statement
- Target Market
70% private schools
School | Percentage of students from each school (%) | Academic Achievements | Parents’ Monthly Income | Overall percentage of boys and girls |
Ateneo de Manila University (ADMU) | 10% | Top 10 students in every section | Php 100,000.00 | 60% boys 40% girls |
Diliman Preparatory | 10% | Top 10 students in every section | Php 100,000.00 | 60% boys 40% girls |
Jose Abad Santos Memorial School (JASMS) | 10% | Top 10 students in every section | Php 100,000.00 | 60% boys 40% girls |
La Salle Greenhills (LSG) | 10% | Top 10 students in every section | Php 100,000.00 | 60% boys 40% girls |
Miriam College | 10% | Top 10 students in every section | Php 100,000.00 | 60% boys 40% girls |
Mary Queen Academy | 10% | Top 10 students in every section | Php 100,000.00 | 60% boys 40% girls |
New Era University (NEU) | 10% | Top 10 students in every section | Php 100,000.00 | 60% boys 40% girls |
30% public schools
School | Percentage of students from each school (%) | Academic Achievements | Parents’ Monthly Income | Overall percentage of boys and girls |
New Era University | 10% | Top 10 students in every section | Php 50,000.00 | 60% boys 40% girls |
Philippine Science High School | 10% | Top 10 students in every section | Php 50,000.00 | 60% boys 40% girls |
Quezon City Science High School | 10% | Top 10 students in every section | Php 50,000.00 | 60% boys 40% girls |
Having a higher percentage of students coming in from private schools compared to public schools is because of the team’s belief that parents with children from private schools can save up and have their money’s worth if they enrol their children in New Era University.
The equal percentage of students for each school (10%) shows that there will also be an equal chance of success in performance between the chosen schools, private and public.
The 10% of students coming in from each school should be comprised of the top 10 in every section of the 4th year high school batch to ensure that we will be admitting persevering and hard working students in our university.
For students coming from private schools, their parents should earn a maximum of Php 100,000.00 combined monthly, to be able to finance their child/ children’s studies comfortably. While a maximum of Php 50,000.00 combined monthly is what parents with children from public schools should earn, to be able to give their child/ children quality education at a low cost.
Targeting to have a higher percentage of boys over girls admitted to the university is because the majority of the college population are already girls. Therefore, it would be a better learning environment if there is an equal number of boys and girls in a classroom where there would be a constant difference of opinions to broaden student’s views.
3. Specific Strategies, Plans, and Tactics
- · Intra- university Seminars
- Aims to give 4th year high school students of New Era University additional information and fun facts about the college department to persuade them to become loyal patrons of the university
- Will be held a month before school ends, once every week in different facilities of the school
- Will have different topics every week (e.g. about courses offered, programs and affiliations the university is a part of, etc.)
- · University Fair
- Intends to give senior high school students from other schools a look at what college students can do according to their chosen courses
- Will have booths for business students; concerts, art exhibits, and entertainment for arts students; technology workshop for engineering students; etc.
- Will be held for one week on the month of February and on the week of enrolment
- · New Era University Open House
- Designed to attract graduating high school students, and parents as well, that are looking for an affordable tertiary education that will not compromise the quality of education
- Will include free entrance exams for every student that will give time to visit the school
- Will involve a tour of the university’s facilities and an introduction to every college’s own associations and the school’s affiliations
VII. IMC Campaign Support and Budgets
Overall Budget:
CHANNEL | COST | TOTAL |
Television | 475,200 /month x 3 months (Jan., Feb., March) | Php 1,425,600.00 |
Radio | 85,000/ month x 3 months (Jan., Feb., March) | Php 255,000.00 |
LED | 600,000/month x 2 months (April, May) | Php 1,200,000.00 |
Magazine | 75,000/month x 4 months (Feb., March, April, May) | Php 300,000.00 |
Newspaper | 250,000/month x 3 months (March, April, May) | Php 750,000.00 |
Total | Php 3,930,600.00 |
Table 7.1 indicates the breakdown and overall budget of the campaign through all available channels.
Television Advertisement:
- Station: GMA 7
- Program: 24 Oras
- Cost: Php 475,200.00/ month
The team believes that by airing the commercials in GMA 7 during a news program (24 Oras) will garner a larger audience compared to other primetime shows. Students will be home by the time 24 Oras goes on air, which is around 6:30- 7:00pm, and their parents will be keenly watching the news so the children will have to watch the news and the commercials aired during the program with their parents.
Radio Commercials:
- Stations: Monster Radio RX 93.1; DZEM 95.4
- Program: The Morning Rush with Chico & Delamar; Breakfast on Board sa 95.4
- Cost: 85,000.00 daily/monthly;
Catering to parents and students needs different plans. Therefore, if the team is trying to address the parents, the advertisements will be aired at an AM station which is DZEM 95.4. While airing the ads in RX 93.1, a more hip and pop FM station, will surely gather a wider range of young listeners. Both radio ads will be aired in the morning when the parents and children are on the road and their radios are turned on.
LED Promotions:
- Location: EDSA Southbound (Mandaluyong)
- Measurements: 18.4m x 10.8m
- Traffic: 76,460
- Score: 65%
- Net Audience: 173,946 motorists
- Cost: Php 600,000.00/month
Placing the LED promotions at EDSA Southbound is basically a cost-cutting tactic. Compared to the EDSA Northbound location, which costs Php 2,500,000.00/month, it is a lot affordable with Php 600,000.00/month. It also has the same price with Manila (Lawton), Ortigas (Greenhills), and Caloocan (Monumento) sites, but gathers almost 100% more viewership. But the net audience of 173,946 with EDSA Southbound is the 2nd highest next to EDSA Northbound of 249,138.
Magazine Advertisements:
- Publication: K-Zone
- Measurements: Full page 6” x 8.5’
- Cost: Php 60,000.00-75,000.00/monthly
K-Zone is a popular magazine among boys with ages 10 and above. The team opted for this kind of magazine over Candy or Chalk (which is female oriented) because there is an objective of bringing in more male enrolees into the university. By promoting the university in this kind of magazine which is often read by boys, then there is a big chance of them visiting and enrolling in the university.
Broadsheet Publications:
- Publication: Manila Bulletin
- Days: Monday- Saturday (Weekdays)
- Measurements: Half- page 9col x 53cm (col. width – 3.2cm)
- Cost: Php 250,000.00 daily/monthly
By publishing the ads 6 times a week and 24 times a month in the #1 rated broadsheet in Metro Manila for Php 250,000.00 is a small investment that promises big returns. If a household patronizes Manila Bulletin every day, then parents cannot miss the half-page advertisements posted inside the papers. The children will also browse the said newspaper for schoolwork and will also notice the advertisements.
Media Flowchart:
New Era University Planned Advertising Media Flowchart | |||||||
2013 | |||||||
January | February | March | April | May | June | July | |
Television | |||||||
Radio | |||||||
LED | |||||||
Flyers | |||||||
Magazine | |||||||
Newspaper | |||||||
Website | |||||||
Table 7.2 shows the planned duration of each campaign medium.
VIII. Metrics and Measures
- Recall Survey
This will be done on the month of June to give the advertisers the feedback needed to state if the campaign was successful or not.
Survey Questions:
1. What kind of impact did the B.O.M.B. Campaign give you?
Positive Negative
2. Did the B.O.M.B. Campaign give you enough information about New Era University?
Yes No
3. Has learning about the opportunities that New Era University can provide for you changed your thinking about the school?
Yes No (Why) __________________________
4. Is there anything that you want to suggest to the university for us to better serve you?
5. Would you consider enrolling in New Era University now that you’ve seen the campaign advertisements?
Yes No (Why) _____________________________
- Web Ad Traffic/ hits
By monitoring how high the traffic or how many “hits” the web advertisements has had over the campaign period, it can generate a solid statement of how well the campaign promotions did.
- Coordinate with School Registrar
Going to the main records holder of the university, the Registrar can help the advertisers gather information about the previous percentage of enrolees and compare it with the total enrolees in the university after the duration of the advertisements. The documents provided by the Registrar will determine if, after the circulation of promotions for the school, the campaign had a big impact in the increase or decrease of enrolees in the university.
IX. Appendices
Tables
School | Percentage of students from each school (%) | Academic Achievements | Parents’ Monthly Income | Overall percentage of boys and girls |
Ateneo de Manila University (ADMU) | 10% | Top 10 students in every section | Php 100,000.00 | 60% boys 40% girls |
Diliman Preparatory | 10% | Top 10 students in every section | Php 100,000.00 | 60% boys 40% girls |
Jose Abad Santos Memorial School (JASMS) | 10% | Top 10 students in every section | Php 100,000.00 | 60% boys 40% girls |
La Salle Greenhills (LSG) | 10% | Top 10 students in every section | Php 100,000.00 | 60% boys 40% girls |
Miriam College | 10% | Top 10 students in every section | Php 100,000.00 | 60% boys 40% girls |
Mary Queen Academy | 10% | Top 10 students in every section | Php 100,000.00 | 60% boys 40% girls |
New Era University (NEU) | 10% | Top 10 students in every section | Php 100,000.00 | 60% boys 40% girls |
New Era University | 10% | Top 10 students in every section | Php 50,000.00 | 60% boys 40% girls |
Philippine Science High School | 10% | Top 10 students in every section | Php 50,000.00 | 60% boys 40% girls |
Quezon City Science High School | 10% | Top 10 students in every section | Php 50,000.00 | 60% boys 40% girls |
Table 6.1 indicates the name of schools, percentage of students from each school, students’ academic achievements, parents monthly income, and overall percentage of boys and girls that will pass the university’s criteria for admitting new enrollees.
CHANNEL | COST | TOTAL |
Television | 475,200x(3 mos.) | Php 1,425,600.00 |
Radio | 85,000x(3 mos.) | Php 255,000.00 |
LED | 600,000x(2 mos.) | Php 1,200,000.00 |
Magazine | 75,000x(4 mos.) | Php 300,000.00 |
Newspaper | 250,000x(3 mos.) | Php 750,000.00 |
Total | Php 3,930,600.00 |
Table 7.1 indicates the breakdown and overall budget of the campaign through all available channels.
January | February | March | April | May | June | July | |
Television | |||||||
Radio | |||||||
LED | |||||||
Flyers | |||||||
Magazine | |||||||
Newspaper | |||||||
Website |
Table 7.2 shows the planned duration of each campaign medium.
Rate Card for Radio Advertisements:
Length of commercial (in seconds) | Percentage (%) |
60 | double the rate of a 30 seconder |
30 | 100% |
15 | 60% |
10 | 40% |
5 | 30% |
IN METRO MANILA | |
One Hour Program | 60 second rate X 13 minutes |
Half Hour Program | 60 second rate X 6 ½ minutes |
Quarter Hour Program | 60 second rate X 3 minutes & 15 seconds |
Ten Minutes Program | 60 second rate X 2 minutes & 15 seconds |
Five Minutes Program | 60 second rate X 1 minute & 15 seconds |
OUTSIDE METRO MANILA | |
One Hour Program | 60 second rate X 15 minutes |
Half Hour Program | 60 second rate X 67 ½ minutes |
Quarter Hour Program | 60 second rate X 3 minutes & 45 seconds |
Ten Minutes Program | 60 second rate X 2 minutes & 15 seconds |
Five Minutes Program | 60 second rate X 1 minute & 15 seconds |
Table 6.2 shows the computation of radio advertisements by the duration of a certain radio show.
AIRTIME CLASSIFICATION
IN METRO MANILA | ||
AM RADIO | Class A | 5:00 AM to 9:00 AM / 4:00 PM to 7:00 PM |
Class B | 9:00 AM to 4:00 PM / 7:00 PM to 9:00 PM | |
Class C | 9:00 PM to 12 Midnight | |
Class D | 12:00 Midnight to 5:00 AM | |
FM RADIO | Class A | 6:00 AM to 8:00 PM |
Class B | 5:00 AM to 6:00 AM / 8:00 PM to 9:00 PM | |
Class C | 9:00 PM to 12 Midnight | |
Class D | 12 Midnight to 5:00 AM |
OUTSIDE METRO MANILA | ||
AM RADIO | Class A | 5:00 AM to 9:00 AM |
12 Noon to 2:00 PM | ||
4:00 PM to 7:00 PM | ||
Class B | 9:00 AM to 12 Noon | |
2:00 PM to 4:00 PM | ||
7:00 PM to 9:00 PM | ||
Class C | 9:00 PM to 12 Midnight | |
Class D | 12:00 Midnight to 5:00 AM | |
FM RADIO | Class A | 6:00 AM to 8:00 PM |
Class B | 5:00 AM to 6:00 AM | |
8:00 PM to 10:00 PM | ||
Class C | 10:00 PM to 12 Midnight | |
Class D | 12 Midnight to 5:00 AM |
Table 6.3 displays the different classes of radio advertisement rates inside and outside Metro Manila.
Radio Station | Rate | Frequency |
RX 93.1 | 30 seconds = 85,000 | 1/day monthly |
Magic 89.9 | 30 seconds = 88,500 | 1/day monthly |
Rate Card for Magazine Advertisements:
Rate Card for Newspaper/ Broadsheet Advertisements:
Rate Card for LED Advertisements:
Rate Card for Website Advertisements:
Rate Card for Television Advertisements:
References:
http://www.aijc.com.ph/pccf/observatory/pfd%20files/policies/massmedia/kbp%20radio%20code%201999.pdf
About the Author
Kate Nizedel D. Ambay
She’s currently a second year Marketing student in New Era University. She’s the team leader of Group 3 in her Advertising class and she is also one of the casts in “5 Girls and A Dad” at Net25, in which she plays the role of “Anna Lisa Legaspi.”
In her earlier years, she loved to join slogan making competitions, in which she won first prize, and speech contests, in which she fortunately got 3rd place even if she wasn’t prepared during that time. In her high school years, her teachers loved to signed her up in brain and beauty contests and luckily, she made it in the Top 10 and won 4th prize which is the Consul of Peace in Africa.
Now, in her present years, she is focused on her studies and on her career in acting. She wants to fulfil her studies and be a successful career woman.
Alexandra Y. Leonor
Alex is currently a sophomore Marketing major student in New Era University. She is very happy and content with being a “Marketista”, even if it becomes difficult sometimes. It forces her to be an extrovert by being required to participate in different events that are held in the school. Demanding and challenging projects and assignments give her a chance to reveal her potentials because it pushes her to give her best work forward. She has learned that to be successful, she needs to be a fighter. That no matter how many times her ideas get rejected, she should just keep on trying and learn from her mistakes.
One of her goals is to graduate cum laude because she believes that having good grades will help her obtain the position she wants in the corporate world. She wants to become a Marketing manager of a big corporation, like San Miguel Corporation or Philippine Long Distance Company. Hopefully, she will be trained well enough in school to take on big and small tasks assigned to her when she finally becomes hired.
Marjaneh B. Aranda
After passing the Nursing entrance exam in Far Eastern University accompanied with a full scholarship, Marj still chose to study at New Era University and be a Marketing major student at the suggestion of her parents. Being a jolly person, she fits right in among her friends in the Marketing department because she brings laughter to stressful situations during requirement completion. She also likes to sing and read in her free time, which she rarely has because of school and religious duties.
She would like to be a consistent Dean’s Lister while she’s still in college and become an officer of NEJMA (New Era Junior Marketing Association), the schools official Marketing association. She believes that being an officer will help her manage her time, personal relationships and resources to its full advantage, not only in school and corporate world, but also in her everyday life. She aspires to be a Marketing manager after graduation and work in an advertising company.
Rachel Ann A. Bersales
After finishing her primary and secondary education in Bagong Silangan, Quezon City, Rachel is now taking up Marketing at New Era University. She describes herself as very simple; she behaves accordingly at school that you might mistake her as a gloomy person. But she is actually very energetic with regard to school activities.
As a college student, there have been many changes in her life. One of those changes is acquiring a wider knowledge in the field of business. Another thing she has learned is to look forward to other people and sometimes she can solve problems, which has enabled her to stand on her own feet. She claims that being s college student is a very important stage of her life and because of that she can face the world.
Her ambition after completing her studies is to become a successful Marketing expert. At the same time, she wishes to own and manage a small business that would help her family in the future.
Mariele C. Arceo
I've learned that we should have our Unity especially the cooperation of our group. Time management, trusting each other and having self confidence on what we are doing are very important. Doing my assigned task is my priority and giving or passing it at right time. I hope we can make it because God is with us!
